Every year around this time the NFL releases the official schedule structure for each team, which includes game locations, times and dates.
Knowing that there are a lot of eyes and ears on the schedule release, it has become a trend for teams to get creative when presenting their schedules; some have succeeded in the most alluring ways.
This year was no different. There were some creative, funny and heartfelt videos produced by social teams around the league.
Here's my ranking of all 32 teams' schedule release videos:
1. Jacksonville Jaguars
When you find a good cat video on the internet, it can keep you laughing for hours. The Jaguars didn't just find one; they found them all.
This is elite content, and Jacksonville won the schedule release competition because of it.
2. Cincinnati Bengals
Y'all think the Bengals are all in on their new quarterback?
Not only did this video feature a Rick Astley "Never Gonna Give You Up" cameo, but the video also began with the clip of Joe Burrow smoking a cigar after winning the national championship. Cincinnati proceeded to show each opponent it plays as the other cigars Burrow would smoke after beating all of them.
Now, that is a release video.
3. Los Angeles Chargers
This was amazing.
The Chargers’ video recognized things will be a little different this year due to the COVID-19 pandemic. In response, they highlighted 16 different heroes for their acts of service. But not only did they have these 16 men and women announce each opponent on the schedule, but the Chargers also had them read a letter that included a $1,000 donation towards each individual's grocery bills.
It was touching, emotional and a great way to say thank you to those who have worked tirelessly and selflessly to help others.
4. New Orleans Saints
New Orleans was one of the many teams using the attention of the schedule release to instead pay tribute to the men and women working in healthcare during the coronavirus pandemic. The video showed members of the community taking food to various workers and organizations, all paid for by the Saints; a round of applause to them.
5. Buffalo Bills
The Bills also recognized essential workers and made it clear the only way a football season can happen as planned will be due to the hard work of those tirelessly helping people who need it most. It was a really thoughtful gesture as they allowed each week to be announced by a different hero within the community. The video featured hospital and healthcare workers, policemen and women, firefighters and others.
Well done, Buffalo. Well done.
6. Seattle Seahawks
Even though this wasn't technically a schedule release video, because it didn't show any of the upcoming schedule, we have to keep it high on the list. The Seahawks chose 12 community heroes for players and coaches to personally video call and gave each one of them season tickets for the 2020 season.
You love to see it.
7. Detroit Lions
This was brilliant.
Since many people have been working from home, one of the most popular activities has been Nintendo’s Animal Crossing. The Lions decided to use the framework from that video game to release their schedule.
If you play Animal Crossing, this is probably your favorite video; though it isn't No. 1 on this list, it probably was the most creative.
8. Tennessee Titans
The Titans took their creativity to new heights — pun intended — with this one. They created their own cartoon of "Titan Man," who ascends up a mountain and wards off cartoon versions of their 2020 opponents. The video features a stiff arm to the Jaguars — cue Derrick Henry flashbacks — and even used a Danganronpa look-a-like for the Bears.
This was well thought out and very well executed.
9. Carolina Panthers
The Panthers' social team has been on a roll lately, and their schedule release video was no exception. The theme of the video was a day in the life of someone staying at home. It features meals, Netflix, watching Tik Tok videos, mid-day naps, playing Animal Crossing and a workout. The camera work and editing were top-notch to make this one of the best releases.
10. Denver Broncos
The Broncos aren't the first team to do a video based on the Full House intro, but they did do this one very well.
It featured players in their own elements doing mostly weird things, then giving a giant, cheesy smile and a thumbs up at the end. I cracked up at a lot of them like guard Dalton Risner playing Duck Hunt, Melvin Gordon as a mailman and John Elway looking like Gary Busey riding a scooter down a busy street.
This was amazing.
11. Dallas Cowboys
Like many other teams, the Cowboys devoted their schedule release video to essential workers. It featured a great combination of players and fans and really made everyone in the video feel as important as the team itself.
12. Minnesota Vikings
The Vikings video wasn't flashy or super creativity, but for what a schedule release video is supposed to be — telling you who the opponents are in which week — I thought it was great. They made it unique by using a 3D version of Google Maps to show every stadium and audio from the NFL schedule release call to help explain contest.
It was straight forward, easy to understand and yet still got plenty of creative points.
13. Cleveland Browns
The Browns' video followed the same theme as the Bills and featured the people in the Cleveland community as the focal point. It showed clips, not just of the players working out, but also of fans and what they are doing right now. It made it feel like the fan base and the team were one.
Oh, and they got Joe Thomas to narrate it. Legend.
14. Baltimore Ravens
The Ravens, like many teams, played off the television theme, but they went with game shows. They used shows like “The Price is Right,” “Family Feud,” “Who Wants To Be A Millionaire” and even “Legends of the Hidden Temple” to showcase the excitement of their schedule.
There was high energy throughout this one.
15. Tampa Bay Buccaneers
This one was fun! The Buccaneers made a game show out of their schedule release with punter Bradley Pinion, linebacker Devin White and tight end O.J. Howard as the contestants. This was very creative, but it did make for a very long video just to see the schedule.
16. New England Patriots
The Patriots used Bill Belichick's dog hosting a video chat as the focal point of the video, which activates the rule that dog content is the best content, so they get a big plus there. But some of the jokes they had for the teams entering the chat were cheesy, and we had to dock points there.
It was still a very good boy video.
17. San Francisco 49ers
Any fans of the show “Westworld” lost their minds over this one, as the 49ers’ schedule release video imitates the show's intro.
It was very elegant, but the simplicity hurt them in the fact that it didn't actually say the names of their opponents each week nor did it say the times of the games.
18. Houston Texans
The Texans went heavy on the cuteness factor. The video showed a family fridge with 17 drawings on it, all drawn by children who are Texans fans. The video also gave each little artist a shoutout showing their picture at the end.
19. Philadelphia Eagles
The Eagles video was a play on what we've all been doing since the quarantine rules of COVID-19 came into effect: sitting on our couches, streaming shows. They linked each of their opponents with some sort of TV show or movie. My favorites were the "I Saw Tigers" clip from “Tiger King” for the Bengals, the Dave Chappelle standup clip for the 49ers and the “Friends” Thanksgiving football episode for the Giants.
20. Indianapolis Colts
The Colts video was pretty straight forward. It featured 17 different players announcing each matchup. It wasn't my favorite, but the part where Quenton Nelson just stares at the screen and then zooms in on his face for the bye week was hilarious; it saved Indianapolis in these rankings.
21. Chicago Bears
This wasn't my favorite video overall, but it was produced by Lyrical Lemonade, a multimedia company created by Cole Bennett, a music video director from Chicago.
22. Miami Dolphins
The Dolphins' video was a fun play on the fact that we'll be watching these games on TV. Their video depicted someone changing the channels on a television with each channel representing the next week in the schedule. Some of the edits were very clever, like the “Full House” edit for the 49ers, the back-to-back Jets videos and the wrestling clip where he Big Show chokeslams someone through a table for the Bills, whose fans, for some reason, love to do that at their tailgates.
23. Green Bay Packers
The Packers' video was fast-paced and featured signature items from each opposing city. There were some very creative ones, like using the Berenstain Bears for the Chicago, sourdough bread for San Francisco and “The Lion King” for Detroit.
24. New York Jets
The Jets' schedule release featured in-depth drawings of each opponent. It was a cool way to highlight trademarks for each city they play in or against, including a Kobe Bryant tribute for their trip to Los Angeles.
25. Los Angeles Rams
The Rams flexed on the rest of the league a little bit by showing their schedule on a rendering of what will be a massive, 120-yard long video board at their new stadium.
26. Atlanta Falcons
It feels like the Falcons have been on a futuristic trend lately and that continued with their schedule release video. It felt sort of like looking into Iron Man's helmet but not quite — if they would have done that I probably would have liked it more.
It was very high quality; it just didn't stand out much for me.
27. New York Giants
The Giants' video started off with their star running back Saquon Barkley saying he invited some friends and loyal fans to help announce each week of the schedule. The video went on to show current players, former players, musicians, celebrities and fans saying who the opponents were and usually gave a little shot to the team they were playing each week, too.
My favorite part was when Phil Simms didn't even open the paper so the people could see; he just went straight for the shot at Eagles fans.
28. Washington Redskins
As a concept, this one was pretty straight forward. Most of the video showed Washington players working out and getting ready for the season. But, to be honest, the editing was so quick you really didn't have a good grasp on who the opponents were.
It just wasn't my favorite.
29. Las Vegas Raiders
I’m not going to lie, I was pretty disappointed here.
With the Raiders moving to a new city, with that city being Las Vegas and with their stadium looking like both the Star Wars’ Death Star and the Stadium in the Call of Duty Warzone map, I thought they had plenty of creative freedom.
Instead, it was just a video of Raiders players tossing a football off-screen to one another.
You could've been great, Raiders.
30. Kansas City Chiefs
Instead of releasing a video that showed all of their opponents right away, the Chiefs did a live stream with the president Mark Donovan.
Live streams are cool, but we're here to rank videos.
31. Arizona Cardinals
Don't get me wrong, I love a good GIF thread. But I've seen all these GIFs before, and this was pretty low effort compared to what some of the rest of the teams were doing.
It doesn't stack up.
32. Pittsburgh Steelers
The Steelers' video was just a bunch of rapid highlights. I can watch that on YouTube at any time.
- Aug 17, 2022
- Aug 17, 2022