I want to start out by saying this: The people who come up with uniform concepts out of thin air are often some of the most creative and well-established people in their industry. They also work for some of the most reputable design and appearance organizations out there.
But these new Rams uniforms are awful; there's just no other way to say it.
Where do we begin?
The jersey concepts Los Angeles showed in its initial reveal and the jerseys that were shown to the players in separate videos were different shades. Somehow the graphic design version was the worse of the two, which should never be the case. But in both, the colors look too neon light-ish.
The blue and yellow concept works. Blue, yellow and white is a timeless color combination that has stood the test of time, but instead, these colors look like the uniform manifestation of the IKEA logo. The helmet is super cool, but color me (get it?) not a fan of the rest.
And no numbers on the shoulder pads? Bold move, Rams.
In a sliver positivity, I actually kind of like the "bone" concept for the white color on what would be the away uniforms. That color could be unique and cool on the field, so I'll stay optimistic about that.
The number font looks like something you'd see on the kit of a European soccer team. Now, that itself does not make them bad; there are some great looking soccer kits with unique numbers. But the numbers on Los Angeles’ jersey don't really give that NFL football feel.
Then we get to the color choice, which I have one simple question: Why?
Why are the numbers ombréd on the Rams’ home uniforms? And what in the world is the outline of the numbers on the away uniforms?
These are trying way too hard.
The worst part is the patch on the away uniforms. This looks like a poorly placed ad, which I understand might be where the league is going because money is money, but the Rams aren't getting any extra money for slapping this eyesore of an addition on their jerseys.
If you thought the Falcons putting "ATL" on the front of their uniforms was bad — which I really didn't mind — this is next-level bad compared to that.
Who signed off on this?
Los Angeles punter Johnny Hekker tweeted a jersey swap of him punting in the new uniforms and despite the fact that jersey swap has an "okay, that's pretty cool" hit percentage in the 90s, these were part of the 10% that was a miss.
If you're keeping score of all the uniform re-designs from this offseason, the teams that went toward their classic looks hit home runs; those who strayed away, including the Rams, did not.
- Aug 10, 2022
- Aug 08, 2022